## Business Challenge

Duluth Trading Co. previously had a relatively good shipping solution in place, but they faced significant challenges that limited their efficiency during peak seasons. Key issues included:

[Image: Duluth Clothing]

As the 2023 peak season approached, these challenges threatened to escalate costs and disrupt operations, particularly with rising order volumes during Black Friday and Cyber Monday.

## Solution

By adopting Shipium, Duluth Trading Co. significantly exceeded its previous capabilities, enhancing flexibility and efficiency during peak periods.

**Cost Containment Strategy:** Shipium enabled Duluth to implement strategic business rules and a comprehensive carrier network, leading to a dramatic reduction in shipping costs during peak times.

**Responsive Marketing Support:** When marketing requested guaranteed delivery by Christmas in mid-December, Shipium made it possible to accommodate this change within a single day:

-   **Collaborative Configuration Changes:** The teams worked together to adjust the shipping strategy, ensuring timely delivery while optimizing costs.
-   **Dynamic Delivery Estimates:** Shipium’s machine learning-powered models provided accurate time-in-transit estimates, increasing delivery confidence.
-   **Rapid Implementation:** All necessary adjustments were executed network-wide in just a few hours, supporting all relevant shipments.

[Image: Duluth Clothing]

## Results

With Shipium's integration, Duluth Trading Co. transformed its shipping operations, achieving remarkable improvements:

-   **Enhanced Control:** The self-service console allowed Duluth to efficiently manage shipping operations and configurations during peak season.
-   **Expert Support:** Shipium’s collaborative approach helped identify significant cost-saving opportunities through joint analysis with Duluth’s team.
-   **Cost Efficiency:** The carrier selection process ensured the lowest shipping costs while meeting customer delivery expectations, particularly for promotional commitments.
-   **Operational Smoothness:** Warehouses using Shipium experienced no downtime during the peak season, even amid rapid changes to support marketing initiatives.

### Want similar results? Let's connect.

With Shipium, you can:

-   Reduce shipping costs 12% in year 1 on average
-   Shift more deliveries to 3 days or less
-   Improve delivery accuracy and OTD
-   Quickly get to a multi-carrier approach
-   Provide a front-end delivery promise to customers
-   Manage trade offs between speed, cost, and accuracy to fit your business needs