[Blog](/blog) Freight Waves TV Interview: Simplifying Logistics Company # Freight Waves TV Interview: Simplifying Logistics [Image: A portrait of Jason Murray, a CEO from Shipium.] [By Jason Murray](https://hub.shipium.com/content/author/jason-murray) | Updated June 28, 2021 | 5 min read [Image: Freight Waves TV Poster] Explore article topics In this article [](https://twitter.com/intent/tweet?url=https://hub.shipium.com/content/freight-waves-tv-interview-simplifying-logistics)[](https://www.linkedin.com/sharing/share-offsite/?url=https://hub.shipium.com/content/freight-waves-tv-interview-simplifying-logistics)[](https://www.facebook.com/sharer/sharer.php?u=https://hub.shipium.com/content/freight-waves-tv-interview-simplifying-logistics)[](mailto:help@shipium.com) [](https://twitter.com/intent/tweet?url=https://hub.shipium.com/content/freight-waves-tv-interview-simplifying-logistics)[](https://www.linkedin.com/sharing/share-offsite/?url=https://hub.shipium.com/content/freight-waves-tv-interview-simplifying-logistics)[](https://www.facebook.com/sharer/sharer.php?u=https://hub.shipium.com/content/freight-waves-tv-interview-simplifying-logistics)[](mailto:help@shipium.com) Last week I had a chance to sit down with Andrew Cox from FreightWaves TV to chat about Amazon's early days and what learnings from that period can be applied today for everyone else who isn't Amazon. ➜ [You can watch the replay of the interview here.](https://www.freightwaves.com/news/demystifying-the-magic-of-amazon-point-of-sale) The short explanation: Keep things simple. We kept a lot of experiments simple on purpose. Manual work helped us test and understand improvements before implementing a fully automated solution. In the same spirit, we simplified the physical aspect of fulfillment by moving complexity to software components. The laws of physics make it hard to test, experiment, and scale automations. Software, meanwhile, can always be changed with enough resources available. You don't need 100 warehouses and an insanely complex fulfillment network to profitably meet customer delivery expectations because you can handle a lot of the complexity via software. [Image: A portrait of Jason Murray, a CEO from Shipium.] Jason Murray CEO Jason is co-founder and CEO of Shipium where he guides the company's vision towards becoming the world’s best supply chain technology platform for ecommerce and retail. Prior to founding Shipium, he spent 19 years at Amazon as VP of Retail Systems and VP of Forecasting & Supply Chain. While there he owned the global software and operations group that powered Prime, Subscribe & Save and Pricing. He is a University of Washington grad and an engineer at heart who loves solving complex scaling problems. Share [](https://twitter.com/intent/tweet?url=https://hub.shipium.com/content/freight-waves-tv-interview-simplifying-logistics)[](https://www.linkedin.com/sharing/share-offsite/?url=https://hub.shipium.com/content/freight-waves-tv-interview-simplifying-logistics)[](https://www.facebook.com/sharer/sharer.php?u=https://hub.shipium.com/content/freight-waves-tv-interview-simplifying-logistics)[](mailto:help@shipium.com) Updated June 28, 2021 [[Image: No description]](https://hub.shipium.com/content/how-shipiums-cloud-labeling-helps-enterprises-modernize-execution) [Product](https://hub.shipium.com/content/tag/product "Go to Product") Oct 23, 2025 [How Shipium's Cloud Labeling Helps Enterprises Modernize Execution](https://hub.shipium.com/content/how-shipiums-cloud-labeling-helps-enterprises-modernize-execution) [Image: A portrait of Anurag Allena, a Anurag Allena from Shipium.] [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena [[Image: No description]](https://hub.shipium.com/content/how-shipiums-cloud-labeling-helps-enterprises-modernize-execution) [Product](https://hub.shipium.com/content/tag/product "Go to Product") Oct 23, 2025 [How Shipium's Cloud Labeling Helps Enterprises Modernize Execution](https://hub.shipium.com/content/how-shipiums-cloud-labeling-helps-enterprises-modernize-execution) [Image: A portrait of Anurag Allena, a Anurag Allena from Shipium.] [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena [Product](https://hub.shipium.com/content/tag/product "Go to Product") Oct 23, 2025 [Product](https://hub.shipium.com/content/tag/product "Go to Product") Product Oct 23, 2025 [Image: A portrait of Anurag Allena, a Anurag Allena from Shipium.] [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena [Image: A portrait of Anurag Allena, a Anurag Allena from Shipium.] [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena Anurag Allena [[Image: No description]](https://hub.shipium.com/content/how-shipiums-zone-skipping-helps-you-maximize-profits) [Product](https://hub.shipium.com/content/tag/product "Go to Product") Oct 16, 2025 [How Shipium’s Zone Skipping Helps You Maximize Profits](https://hub.shipium.com/content/how-shipiums-zone-skipping-helps-you-maximize-profits) [Image: A portrait of Anurag Allena, a Anurag Allena from Shipium.] [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena [[Image: No description]](https://hub.shipium.com/content/how-shipiums-zone-skipping-helps-you-maximize-profits) [Product](https://hub.shipium.com/content/tag/product "Go to Product") Oct 16, 2025 [How Shipium’s Zone Skipping Helps You Maximize Profits](https://hub.shipium.com/content/how-shipiums-zone-skipping-helps-you-maximize-profits) [Image: A portrait of Anurag Allena, a Anurag Allena from Shipium.] [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena [Product](https://hub.shipium.com/content/tag/product "Go to Product") Oct 16, 2025 [Product](https://hub.shipium.com/content/tag/product "Go to Product") Product Oct 16, 2025 [Image: A portrait of Anurag Allena, a Anurag Allena from Shipium.] [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena [Image: A portrait of Anurag Allena, a Anurag Allena from Shipium.] [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena [Anurag Allena](https://hub.shipium.com/content/author/anurag-allena-1) Anurag Allena Anurag Allena [[Image: No description]](https://hub.shipium.com/content/linkedin-live-recap-the-role-of-data-science-in-building-an-ai-platform) [Product](https://hub.shipium.com/content/tag/product "Go to Product") [Company](https://hub.shipium.com/content/tag/company "Go to Company") Oct 09, 2025 [LinkedIn Live Recap: The Role of Data Science in Building an AI Platform](https://hub.shipium.com/content/linkedin-live-recap-the-role-of-data-science-in-building-an-ai-platform) [Image: A portrait of Penny Allen, a Penny Allen from Shipium.] [Penny Allen](https://hub.shipium.com/content/author/penny-allen) Penny Allen [[Image: No description]](https://hub.shipium.com/content/linkedin-live-recap-the-role-of-data-science-in-building-an-ai-platform) [Product](https://hub.shipium.com/content/tag/product "Go to Product") [Company](https://hub.shipium.com/content/tag/company "Go to Company") Oct 09, 2025 [LinkedIn Live Recap: The Role of Data Science in Building an AI Platform](https://hub.shipium.com/content/linkedin-live-recap-the-role-of-data-science-in-building-an-ai-platform) [Image: A portrait of Penny Allen, a Penny Allen from Shipium.] [Penny Allen](https://hub.shipium.com/content/author/penny-allen) Penny Allen [Product](https://hub.shipium.com/content/tag/product "Go to Product") [Company](https://hub.shipium.com/content/tag/company "Go to Company") Oct 09, 2025 [Product](https://hub.shipium.com/content/tag/product "Go to Product") [Company](https://hub.shipium.com/content/tag/company "Go to Company") Product Company Oct 09, 2025 [Image: A portrait of Penny Allen, a Penny Allen from Shipium.] [Penny Allen](https://hub.shipium.com/content/author/penny-allen) Penny Allen [Image: A portrait of Penny Allen, a Penny Allen from Shipium.] [Penny Allen](https://hub.shipium.com/content/author/penny-allen) Penny Allen [Penny Allen](https://hub.shipium.com/content/author/penny-allen) Penny Allen Penny Allen